Ionata Web Design, Hobart

ionata: Today Show USA circa 1994 trying to explain the internet… http://t.co/a3T5SYrcfR #stayclassy

ifttt2 — Sun, 14 Apr 2013 06:37:34 +0000

Today Show USA circa 1994 trying to explain the internet… youtu.be/aegm8bIiMvw #stayclassy

— Ionata Web Solutions (@ionata) April 13, 2013

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ionata: The KidStyleFile Bargains App is now live on the App Store. https://t.co/zuN74Ieggb

ifttt2 — Thu, 04 Apr 2013 02:59:27 +0000

The KidStyleFile Bargains App is now live on the App Store.itunes.apple.com/au/app/ksf-bar…

— Ionata Web Solutions (@ionata) April 3, 2013

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What happens in 60 seconds online.

Team Ionata — Fri, 22 Mar 2013 01:01:58 +0000

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?) We may not have hoverboards and space travel yet as previous generations had promised, but we do have a pretty awesome thing called the internet. It has come a long way in the last few years, but this year will be a pretty big one in terms of what will become popular and possible in web design and development.

To illustrate the volume of information flying around, the lovely folks at Intel have created this infographic to visualise an Internet Minute. Have a look for yourself and prepare to have your mind blown (We particularly like the 135 botnet infections per minute stat!)

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Happy Birthday KidStyleFile

Team Ionata — Fri, 01 Mar 2013 02:08:48 +0000

KidStyleFile is Australia’s first and best baby and kids blog dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear and toys.

To celebrate it’s 5th birthday, Ionata provided KidStyleFile with a fresh new fully responsive web design. Mum’s are busy and increasingly access the site from mobile devices. This year the number of visitors from iPhones and iPads increased to 1 in 3.

The new design makes it easy to get the most out of the site whether you are an smartphone, tablet or desktop computer.

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ionata: There is no such thing as #magiccontent. If you don’t care enough to read what goes on your site why would anyone else?

ifttt2 — Tue, 19 Feb 2013 02:59:25 +0000

There is no such thing as #magiccontent. If you don’t care enough to read what goes on your site why would anyone else?

— Ionata Web Solutions (@ionata) February 19, 2013

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ionata: Smart Stop campaign and website makes the front page of the Eastern Shores Sun http://t.co/u3PKBs3J

ifttt2 — Mon, 18 Feb 2013 02:59:23 +0000

Smart Stop campaign and website makes the front page of the Eastern Shores Sun fb.me/2mk8fut9V

— Ionata Web Solutions (@ionata) February 18, 2013

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Business + social media != Digitally mature business. But it’s a start.

olivergeorge — Thu, 29 Nov 2012 23:42:05 +0000

I like this. It highlights the Ionata value add.

Econsultancy: Forget about social business – become a digital business

Just “doing social” isn’t going to get you all that far but it is the first step in realising that your customers behaviour and expectations are changing. Once you accept that business models need to adapt.

That’s what makes a digitally mature business.

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Dumb ways to die

olivergeorge — Wed, 28 Nov 2012 00:17:12 +0000

Dumb ways to die is a successful viral public safety campaign. Some nice coverage on ABC with the people behind it.

Update: Econsultancy have coverage now too.

I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.

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SEO like a human

olivergeorge — Tue, 06 Nov 2012 22:49:45 +0000

I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.

Some key points:

Don’t chase the algorithm!
Get your SEO basics and fundamentals in place – title tags and headings should use key phrases.
Get your website architecture and URL right – focus on how users interact with your site more than keywords. Use sensible and natural language to describe your content.
Focus on content, not links – engaging content will attract links and the links which matter will be the ones you earn naturally.
Consider user generated content – it’s fresh, it’s relevant, it’s customer language and of course, beyond SEO benefits, it’s credible and engaging for users.

Check out the full article here.

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We love Red Jelly

olivergeorge — Fri, 17 Aug 2012 01:56:18 +0000

This is a quick shout out to another great Tasmanian agency. Red Jelly won the Gruen Transfer pitch this week – really knocked it out of the park!

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