How do you take the iconic happening of Tasmania’s summer that attracted over 300,000 visitors last year, and create an up-to-the-minute accurate guide that can be accessed both away from, and at the event itself?
At Ionata Web Solutions we created a website for the famous Taste of Tasmania that successfully served a number of key roles across a wide range of technology.
How we did it.
The Taste of Tasmania needs little introduction. The state’s most popular event, it continues to go from strength to strength, with record numbers passing through the gates every year with an estimated 300,000 people in the 2012/13 event alone.
The appetite of attendees to ‘The Taste’ isn’t limited to gourmet food and wine – the hunger for information is equally great.
In 2011 Ionata Web Solutions was tasked with developing a website for the event that matched the brand’s vibrant persona, while also presenting a large amount of information on where, when and what to eat, as well as the huge range of activities and events that make up the six days of the Festival.
This website needed to take the objective of ‘user-friendly’ to a new level. Not only did it need to work on desktop computers, but due to the nature of the event itself, information needed to be accessible by mobile devices – all across a platform that enabled easy content management updates by the client.
As the event itself began, the system quickly proved that it was built on a robust and effective content management system, with schedule changes, updates and minute-by-minute communications all posted seamlessly by the busy Taste team.
At Ionata we produced an online solution that had a clean and friendly interface that was also optimised for mobiles – meaning the same information you could access from a desktop computer needed to be provided on a device with a smaller screen and less immediate control; a touch screen experience on a smart-phone is a very different experience from using a keyboard and mouse, yet the end result needs to be equally informative and rewarding.
In the lead up to the 2012/13 Taste, research had shown that while desktop traffic to the website remained static compared to previous years, mobile traffic had doubled, meaning our developments in response to how people access the information was well and truly justified. The user experience, be it sitting at a desk or on the go with a smartphone, was a satisfying one. The investment in adapting the right technology proved to be worthwhile.
At Ionata we developed a meaningful and accessible user-friendly, brand-friendly information tool that worked across all smart-phones and all web browsing devices.
That’s why we’re called Ionata Web Solutions.