Latest from the Ionata Blog

Business + social media != Digitally mature business. But it’s a start.

I like this. It highlights the Ionata value add.

Econsultancy: Forget about social business – become a digital business

Just “doing social” isn’t going to get you all that far but it is the first step in realising that your customers behaviour and expectations are changing. Once you accept that business models need to adapt.

That’s what makes a digitally mature business.

Dumb ways to die

Dumb ways to die is a successful viral public safety campaign.  Some nice coverage on ABC with the people behind it.

Update:  Econsultancy have coverage now too.

I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.


SEO like a human

I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.

Some key points:

  • Don’t chase the algorithm!
  • Get your SEO basics and fundamentals in place – title tags and headings should use key phrases.
  • Get your website architecture and URL right – focus on how users interact with your site more than keywords. Use sensible and natural language to describe your content.
  • Focus on content, not links – engaging content will attract links and the links which matter will be the ones you earn naturally.
  • Consider user generated content – it’s fresh, it’s relevant, it’s customer language and of course, beyond SEO benefits, it’s credible and engaging for users.

Check out the full article here.

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