I like this. It highlights the Ionata value add.
Just “doing social” isn’t going to get you all that far but it is the first step in realising that your customers behaviour and expectations are changing. Once you accept that business models need to adapt.
That’s what makes a digitally mature business.
Dumb ways to die is a successful viral public safety campaign. Some nice coverage on ABC with the people behind it.
Update: Econsultancy have coverage now too.
I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.
Some key points:
- Don’t chase the algorithm!
- Get your SEO basics and fundamentals in place – title tags and headings should use key phrases.
- Get your website architecture and URL right – focus on how users interact with your site more than keywords. Use sensible and natural language to describe your content.
- Focus on content, not links – engaging content will attract links and the links which matter will be the ones you earn naturally.
- Consider user generated content – it’s fresh, it’s relevant, it’s customer language and of course, beyond SEO benefits, it’s credible and engaging for users.
Check out the full article here.
This is a quick shout out to another great Tasmanian agency. Red Jelly won the Gruen Transfer pitch this week – really knocked it out of the park!
We’re getting excited about PyCon. Only 2 more sleeps!
As part of sponsoring PyCon we’re busily preparing some promotional materials to give to attendees.
Here’s one talking point we came up with, a word cloud showing all the python packages we use in our software projects. It’s based on the requirements.txt files from some of our more recent python projects.
Really curious to see what comments we get from python developers. What’s missing? What would you switch out for another package?