Archive: Insights

6 lessons from NBN Checker – Viral, social, mental.

As I write this we are currently in our 4th crazy day of the NBN Checker.

What a started as a Hack Day project for two team members has snowballed into a viral social campaign which has already pulled in over 80,000 90,000 105,000 135,000 unique visitors from all around Australia.

Can you get NBN?


NBN Checker was born out of our frustrations as an internet company trying to get access to high-speed broadband. Since we were advised that the NBN was available in our street in July 2013 we have been pushing hard to get connected without any success.


A mobile OS from a whole new perspective…


At least, that’s what Apple will tell you if you visit their website today.

But is the impending launch of iOS7 really as big a deal as we’re led to believe? Will it revolutionise your mobile experience? Can your retinas handle the searing brights of the new colour scheme?

These are all important questions which deserve answers… how convenient we have (our versions of ) them then.

At Ionata HQ, Martin and Toby have been running the beta version of the software for some time and have formed some solid opinions about the new direction we’re about to be forced into.

Read on for a blow-by-blow, a mano-a-mano if you like, of how we rate the key features.

What happens in 60 seconds online.

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?) We may not have hoverboards and space travel yet as previous generations had promised, but we do have a pretty awesome thing called the internet. It has come a long way in the last few years, but this year will be a pretty big one in terms of what will become popular and possible in web design and development.

To illustrate the volume of information flying around, the lovely folks at Intel have created this infographic to visualise an Internet Minute. Have a look for yourself and prepare to have your mind blown (We particularly like the 135 botnet infections per minute stat!)


Dumb ways to die

Dumb ways to die is a successful viral public safety campaign.  Some nice coverage on ABC with the people behind it.

Update:  Econsultancy have coverage now too.

I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.


SEO like a human

I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.

Some key points:

  • Don’t chase the algorithm!
  • Get your SEO basics and fundamentals in place – title tags and headings should use key phrases.
  • Get your website architecture and URL right – focus on how users interact with your site more than keywords. Use sensible and natural language to describe your content.
  • Focus on content, not links – engaging content will attract links and the links which matter will be the ones you earn naturally.
  • Consider user generated content – it’s fresh, it’s relevant, it’s customer language and of course, beyond SEO benefits, it’s credible and engaging for users.

Check out the full article here.

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