KidStyleFile is Australia’s first and best baby and kids blog dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear and toys.
To celebrate it’s 5th birthday, Ionata provided KidStyleFile with a fresh new fully responsive web design. Mum’s are busy and increasingly access the site from mobile devices. This year the number of visitors from iPhones and iPads increased to 1 in 3.
The new design makes it easy to get the most out of the site whether you are an smartphone, tablet or desktop computer.
I like this. It highlights the Ionata value add.
Just “doing social” isn’t going to get you all that far but it is the first step in realising that your customers behaviour and expectations are changing. Once you accept that business models need to adapt.
That’s what makes a digitally mature business.
This is a quick shout out to another great Tasmanian agency. Red Jelly won the Gruen Transfer pitch this week – really knocked it out of the park!
Getting your business online is vital to take advantage of the growing digital economy but knowing where to start can be difficult.
Search engines, social media, buzzwords! It can all seem a bit daunting.
The Department of Economic Development, Tourism and the Arts is running a Digital Ready program to help Tasmanian businesses improve their digital literacy and engage with their customers via the web.
Ionata Lead Consultant Oliver George will be one of the Digital Coaches providing coaching to businesses in the Hobart area during September and October.
This is a great chance to get some great advice and hands on support to improve your website or get online.
There will be a workshops around the state in August for interested businesses so head along to find out more about it.
As well as a new website we have a newfound respect for how difficult it is for our customers to finish an internal project alongside their other work. It’s seriously tough to juggle internal projects along with other business priorities… Wow!
So, how did we do it? What goes into relaunching a website anyway? Typically it’s hard to give concrete examples but since this is our website we can show you some of the documents and ideas behind the website design.
It started with a brief
We thought you’d like to see some of the thinking which went into our site design. It’s the sort of thing we help our customers work through. With this in mind, here’s the brief and associated the sitemap and wireframes we used to guide the project.
We know it’s just the beginning
Like any good website process launching is just the end of phase 1.
We have a schedule of activities for all the extra work which will be needed to get the site running smoothly and performing for us:
- Posting new content regularly to keep things fresh
- Checking the analytics to see how people use the site
- Trying out some different template ideas to see what converts best
Did we nail it?
What do you think of the design – do you think we delivered on the brief successfully?